Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers

Founded in 2002 in Copenhagen, Denmark, Adform has grown into one of the more prominent software vendors in the online advertising ecosystem. The platform serves both media buyers (advertisers and agencies) and publishers, supporting campaign creation and management across display, video, mobile, audio, and digital out-of-home (DOOH) channels.

Three Integration and Development Use Cases

While Adform's standalone products cover the needs of most media buyers and publishers, there are meaningful business advantages to be gained by integrating with and building on top of their open platforms.

The three primary use cases below illustrate how AdTech vendors, agencies, and publishers can extend Adform's capabilities.

Use Case 1: DSP and SSP Integration

AdTech vendors on both the buy side and sell side can benefit from connecting their existing platforms with Adform:

• DSP vendors can integrate with the Adform SSP to gain access to more inventory.
• SSP vendors can integrate with the Adform DSP to access more demand.

This type of integration is a standard mechanism for expanding reach within the programmatic ecosystem. A DSP connecting to an additional SSP or ad exchange broadens the pool of available impressions, while an SSP connecting to an additional DSP increases the volume of competing bids — which tends to improve yield for publishers on that SSP.

Use Case 2: Custom Dashboards and Reports

By leveraging Adform's APIs, agencies and advertisers can build custom campaign-management and reporting dashboards tailored to their specific workflows.

A common implementation is a unified dashboard that surfaces Adform campaigns alongside campaigns running on other platforms. Rather than switching between multiple interfaces to monitor performance or make adjustments, media buyers can manage everything from a single view. This consolidation reduces operational friction and makes cross-platform comparison more straightforward.

Publishers have a parallel opportunity. Using Adform's APIs, a publisher-side dashboard can pull reports based on metadata (all available metrics and dimensions) or on specified report data (selected dimensions and metrics), providing more granular insight into inventory performance than the default interface may offer.

Custom dashboard builds are particularly useful for agencies managing large numbers of accounts or publishers with complex inventory structures where standard reporting doesn't map cleanly to internal business logic.

Use Case 3: DMP Integration and Custom Solutions

Adform's DMP functions as a central hub for first-party, second-party, and third-party data, and is accessible to both media buyers and publishers.

The practical workflow is straightforward: data is streamed into the DMP from campaigns, CRM systems, email-automation tools, and other vendors. Once consolidated, that data can be used to create audience segments, which can then be pushed to the desired channel for activation.

Beyond standard DMP usage, advertisers, agencies, and publishers can build custom solutions on top of the Adform DMP via its API — for example, automating segment creation based on CRM triggers, or syncing audience data with external platforms in near real-time.

These three integration patterns — exchange-level connectivity, custom reporting interfaces, and DMP-based data management — represent the most common ways organizations extend Adform beyond its out-of-the-box configuration. The availability of open APIs across these surfaces means the platform can be adapted to fit into a wider AdTech stack rather than operating in isolation.