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Lindsay Rowntree is Head of Content at ExchangeWire, which provides global data and intelligence on marketing technology, advertising technology, and programmatic advertising. With deep regional focus across EMEA, APAC,…

How long will you spend reading this article? Do you usually watch an entire video ad on YouTube without hitting skip? The answers circle back to engagement — something every advertiser cares about deeply, yet struggles…

Agency-client trust has rarely been more strained. A report from the Association of National Advertisers laid out a damning catalogue of problems in agency-media relationships — publisher kickbacks, inventory credits,…

On March 7, 2016, the Interactive Advertising Bureau (IAB) released its Publisher Ad-Blocking Primer — a 23-page document laying out seven tactics publishers can use to combat the growing ad-blocker problem. The primer…

Ad Tech is facing a reckoning — and ad-blockers are delivering the message. The prospect of significant lost revenue has set off alarm bells across the industry, and the signal has only grown louder: ad-blocker…

On December 22, 2015, the Federal Trade Commission (FTC) published a policy statement on native advertising — Commission Enforcement Policy Statement on Deceptively Formatted Advertisements — along with a companion…

This instalment of the Insider's View series features a conversation with the Director of Growth at a SaaS e-commerce marketing platform — a role he grew into after starting as an intern. The platform helps online…

As long as companies retain the ability to track, collect, and use consumer data for advertising, privacy tensions will remain a defining feature of the industry. Consumers are being tracked online more than ever…

The worlds of ad tech and martech are experiencing significant change. Whether a forced or natural evolution, there's a growing sense that some players are in a fight for survival — differentiating, converging, and…

The days of making easy money on traditional telecommunications have faded quickly. Digital disruption — driven largely by Google, Apple, and the platforms they've enabled — has pushed telcos to rethink their business…

In the modern digital economy, where data has become the primary fuel for growth across virtually every sector, data privacy remains the elephant in the room. Its importance is widely acknowledged, and some companies —…

Each year, chiefmartec.com runs its Stackies Awards — a competition where marketing teams submit visual representations of their current marketing technology stacks, illustrating how the various tools and platforms work…

Informal team gatherings have a way of surfacing genuinely interesting ideas — and a recent internal meetup proved no exception. Across five presentations, speakers covered everything from tax optimization and Amazon…

Serious business generates serious data. And managing that data securely has become one of the defining operational challenges for enterprise leadership across industries. As organizations of all sizes recognize the…

Another year, another edition of Scott Brinker's now-legendary MarTech landscape infographic — and it's bigger than ever. Should anyone be surprised? Each passing year pulls more vendors into the field, riding waves of…

John Wanamaker would have liked marketing automation. Loved it, in fact. Wanamaker, the revolutionary 19th-century merchant, is famously credited with declaring: "Half the money I spend on advertising is wasted; the…

Never has the Marketing Technology (MarTech) ecosystem been so big or complex. The numbers speak for themselves — over 1,800 vendors scattered across 43 different categories. And still growing. It's enough to make any…

There's an old saying: seeing is believing. In software development, that principle carries real weight — and it's a core reason why rapid prototyping has become an essential step in modern project methodology. For…

The ad tech industry generates a lot of conversation — and 2015 was no exception. From the mechanics of real-time bidding to the mounting pressure on programmatic transparency, the year surfaced some genuinely important…

The start of a new year is as good a time as any to take stock of where web design is headed. Here's a look at five trends that were shaping the industry going into 2016 — the good, the bad, and the occasionally…

After an extended pause, an AdTech development team recently reconvened for the fourth edition of its informal Beer & Bacon Meetup — a recurring gathering built around lightning talks, knowledge sharing, and…

According to eMarketer, real-time bidding (RTB) ad spending was projected to reach $7.4 billion and account for 28% of total digital ad spending in 2016 — a figure that underscored just how central RTB had become to the…

U.S. digital ad spending was expected to reach $60 billion in a single year — a figure that underscores just how vast the online advertising industry has become. At the centre of that enormous machine is the humble ad…

The days of doubting open-source software are firmly behind us. Governments and enterprise clients alike are weaving open projects into their core technology, and marketing is increasingly following suit. The release of…