Glossarydata onboardingfirst-party data

Data Onboarding

offline dataonline dataaudience segmentsdata integrationcustomer informationtargeting

Also known as: first-party data onboarding

Data onboarding is the process of taking offline customer information — such as CRM records, purchase histories, or loyalty programme data — and integrating it with online customer data to create a unified view of an audience.

By bridging the gap between offline and online data sources, advertisers are able to build complete audience segments that reflect real-world customer behaviour. Those segments can then be activated directly for ad targeting across digital channels.

Ad Targeting
The practice of displaying ads to online users based on data known about the user and the website or app they are visiting. Ad targeting encompasses a range of techniques, including behavioural targeting, contextual…
Customer Data Platform (CDP)
A customer data platform (CDP) is a category of marketing technology designed to collect and organize data from a wide range of online and offline sources into a unified system. CDPs give marketers the ability to view…
Data Broker
Also known as: data provider, data supplier A data broker is a business that collects user data from multiple sources and sells it to online advertising companies, such as Data Management Platforms (DMPs) and…
Audience Segment
Also known as: user segment, segment An audience segment is a list of user profiles in which individual internet users are grouped together based on shared characteristics. Those characteristics can include behavioural…