Resources
461 long-form articles, guides, glossary entries, and use cases on AI, ad-tech, and mar-tech — recovered, anonymized, and rewritten into a single, plain-language voice.
Blog
Opinion, commentary, interviews, year-in-review.
Guides
How-tos, explainers, and deep dives.
Glossary
Reference glossary of ad-tech / mar-tech terms.
Use cases
Anonymized scenarios drawn from real engagements.
Recently rewritten
Building a Data and Event Tracking Component: Architecture, Stack Selection, and MVP Delivery
Every AdTech and MarTech platform is different. Demand-side platforms (DSPs), for example, help advertisers purchase inventory from publishers on an impression-by-impression basis via real-time bidding (RTB). Customer…
Solving Performance and Scalability Challenges in Ad Exchanges: A Technical Use Case
Supply-side platforms and ad exchanges operate under extreme time constraints. An RTB auction must complete within 250ms from the moment an ad request is received to the moment a bid response is returned — leaving the…
Optimizing an Email Retargeting Platform for eCommerce Cart Abandonment Recovery
An email retargeting platform founded in 2011 set out to solve one of the most persistent problems in eCommerce: shopping cart abandonment. The platform — built by practitioners who had personally encountered the…
Building a Privacy-First Analytics Suite: The Piwik PRO Story
Piwik PRO is an analytics suite consisting of an analytics platform, tag manager, customer data platform, and consent manager. Its defining characteristic is a deep commitment to privacy and data security — products are…
Top Supply-Side Platform (SSP) and Ad Exchange Companies [2024 Reference Guide]
Since the first digital ad appeared in 1994, the programmatic ecosystem has generated a steady stream of new technology to help publishers monetize their properties. Ad networks came first. Supply-side platforms (SSPs)…
CDP MVP Scoping: How to Define Scope, Tech Stack, and Requirements for a Customer Data Platform
A French data-marketing services company — operating platforms that help advertisers, agencies, and publishers run targeted and personalized campaigns — set out to build an advanced customer data platform (CDP). The…