Blog

For companies weighing whether to build or rent a CDP, the build path carries some compelling strategic advantages: Control of the technology — Building a proprietary CDP, rather than subscribing to a third-party…

Anyone running a website or web-based business needs to track its performance consistently — to spot trends, react to changes, and make smarter decisions. That's the core purpose of web analytics. For years, Google…

There are three monetisation models worth examining in retail media. Offsite targeting and non-endemic advertising are difficult to monetise frictionlessly — the reasons include user experience friction, privacy…

In the early days of programmatic advertising, ad targeting was a fairly blunt instrument. Campaigns were limited to the context of the webpage and whatever could be inferred from the user-agent string — an IP address…

A recent industry conversation brought together representatives from a radar-based measurement platform to explore the growing challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.…

Building a high-performance platform for buying and selling digital media — or reporting on campaign performance, or assembling audiences from first-party data — requires a very specific combination of skills, domain…

Global programmatic advertising spending is expected to reach USD 724 billion by 2026, according to Statista. The DSP market alone was valued at USD 20.77 billion in 2022 and is projected to reach USD 92.12 billion by…

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and basic information pulled from the user-agent string — things like an IP address used to infer location. Then, in…

Header bidding has matured into one of the primary mechanisms publishers use to sell ad inventory — but the landscape keeps shifting, with new challenges and opportunities emerging year over year. Below, three…

Not all data clean rooms are built the same way. Some prioritize flexibility; others put data security and privacy at the centre of their architecture. This interview explores both dimensions — the technical…

There has been no shortage of hype around the metaverse over the past few years. Its arrival is often compared to the invention of the Internet — a foundational shift that opens entirely new territory for businesses and…

As the AdTech and programmatic advertising industries move into another year, what trends, challenges, and opportunities can publishers, advertisers, and vendors realistically expect? This article recaps the defining…

Over the past decade, a number of large telecommunications companies have acquired advertising technology businesses, only to sell them off — often at a loss — just a few years later. On paper, the rationale for telcos…

Companies operating in programmatic advertising and digital marketing have grown accustomed to the European Union introducing legislation aimed at various corners of their businesses. Over the years, the EU has enacted…

The way TV shows, movies, documentaries, and sports are consumed has changed enormously over the past three decades. The arrival of pay-per-view, VHS, video on demand, DVDs, and digital video recorders (DVRs) gradually…

Missed a few months of industry headlines while the summer got away from you? Here's a digest of the stories that mattered most in AdTech and MarTech during Q2 2022 — Netflix's pivot toward advertising, the EU's…

Q1 2022 was a dense quarter for the AdTech and MarTech industry — between Google's continued Privacy Sandbox manoeuvring, the IAB Tech Lab releasing its first Project Rearc specification, a wave of antitrust scrutiny,…

Although video games may seem disconnected from everyday life, in-game advertising (IGA) often mirrors the ads we encounter in the physical world. Billboards, posters, and sponsor logos on sports arena boards are…

A specialized AdTech and MarTech development firm has been acquired by Qinshift (formerly Aricoma), an emerging pan-European IT services player backed by KKCG, a private investment company with €7 billion of assets…

Privacy has been a defining pressure on the programmatic advertising and digital marketing industries for several years — and the forces shaping it are only multiplying. The story arguably starts in the mid-2000s with…

Trends, challenges, and opportunities are constants in programmatic advertising — and right now, connected TV (CTV) and over-the-top (OTT) are where most of the action is happening. What impact has the COVID-19 pandemic…

The connected TV (CTV) and over-the-top (OTT) advertising space is evolving fast — marked by product innovations, platform acquisitions, and a steady stream of new entrants. Yet fundamental questions remain about how…

The ad server is widely regarded as one of the first pieces of advertising technology, with roots going back to the 1990s. Despite the explosive growth of AdTech platforms since then, ad servers remain a foundational…

In June 2021, Apple announced a new set of privacy changes to its iOS mobile operating system, and the programmatic advertising industry has been feeling the effects ever since. Those changes rolled out with iOS 15,…