Retail Media & DOOH Measurement: A Conversation with a Radar-Based Measurement Platform

A recent industry conversation brought together representatives from a radar-based measurement platform to explore the growing challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising. The discussion covered how these two advertising formats differ, where current measurement approaches fall short, and how radar technology is being applied to produce more reliable campaign insights.

The conversation touched on several core themes:

Understanding the differences between in-store retail media — ads displayed on digital screens and panels within retail locations — and DOOH, which encompasses advertising screens in public spaces including roadsides, parks, and transit hubs.

Addressing measurement challenges facing advertisers today, including reliance on outdated tracking methods and the privacy concerns that routinely hinder accurate insight into campaign performance and attribution.

Harnessing radar technology to improve how campaigns are measured, delivering real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model — all without collecting personal data.

The two speakers from the radar-based measurement platform — its Founder and its Managing Partner — walked through how radar-based measurement addresses gaps that traditional retail media and DOOH measurement tools have long struggled to close. Because radar tracks physical presence and movement without capturing identifiable information, it offers a path toward accurate audience measurement that doesn't run into the same regulatory and ethical friction as camera- or device-based approaches.

Watch the full interview below: