An AdTech and MarTech Development Firm Joins Qinshift

A specialized AdTech and MarTech development firm has been acquired by Qinshift (formerly Aricoma), an emerging pan-European IT services player backed by KKCG, a private investment company with €7 billion of assets under management.

The firm was founded in 2009 and grew from a team of 10 developers to over 100 people spanning development, management, marketing, sales, HR, and finance. Over roughly 13 years, it worked with companies across multiple industries to design and build advertising and marketing software.

For the business and its people, the deal is intended to accelerate growth plans, bring more business opportunities, and enable faster expansion into new markets and industries.

For existing and future clients, the acquisition is expected to broaden the range of services on offer — particularly around data processing, data science, and machine learning, all of which are playing an increasingly significant role in programmatic advertising and digital marketing.

Day-to-day operations and organizational structure are expected to continue as normal, with the added benefit of Aricoma's business network and resources. The firm will continue to specialize in AdTech and MarTech development, helping technology companies, agencies, and publishers build products that address real business needs and solve the challenges specific to the advertising and marketing technology space.