Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

The European Union's General Data Protection Regulation (GDPR) had been in force for almost a year at the time this resource was produced, yet despite widespread media coverage, significant misinformation and confusion still surrounded it. This free 44-minute webinar walks through the regulation's key concepts, what it means specifically for AdTech and MarTech companies, and the responsibilities it places on data controllers and processors.

The webinar covers a broad range of material — from foundational definitions to the technical and legal challenges practitioners face day to day. Topics include the six legal bases for processing data, how user consent works at a technical level, and the role of consent management platforms (CMPs). The IAB Transparency and Consent Framework is also examined as a relevant industry standard.

Running time: 44 minutes Suitable for: Anyone working in online advertising and marketing at tech companies, brands, agencies, and publishers. Access: Free — no sign-up or sign-in required.

Part 1 — GDPR Fundamentals

• What is the General Data Protection Regulation (GDPR)? ~1:31 - What is ePrivacy? ~2:30 - What's the difference between the GDPR and ePrivacy? ~3:42 - Key terms of the GDPR ~5:15 - The 6 legal bases for processing data ~6:20 - The four main areas of the GDPR that impact AdTech & MarTech ~9:06 - Personal data ~10:41 - User consent and user rights ~14:59 - Data breaches ~18:15 - Data protection by design and default ~18:49 - The fines for not complying with the GDPR ~20:05

Part 2 — Technical and Legal Challenges

• The main technical challenges for AdTech & MarTech companies ~23:24 - The main legal challenges for AdTech & MarTech companies ~25:47 - How user consent works from a technical perspective ~28:48 - What a consent management platform (CMP) is ~32:14 - The challenges AdTech & MarTech companies face when collecting user consent ~35:56 - The aftermath of the GDPR ~42:11

Music: www.bensound.com