Guides

This guide covers the full arc of digital advertising technology: key terminology, a brief industry history, the core platforms and processes that power programmatic advertising today, and the major trends and…

The rapid rise of the software-development industry over the past decade has introduced a range of new techniques, methodologies, and processes that have fundamentally changed how startups and development teams approach…

1. How to Build an MVP Using Rapid Prototyping 2. What is an MVP? 3. Why Start with an MVP? 4. What Do You Need to Build an MVP? 5. Which Features Should Be Included in the MVP? 6. Takeaways --- The rapid rise of the…

Building a custom software product — whether a DSP, SSP, data platform, or any other AdTech or MarTech system — typically follows a structured lifecycle with four distinct phases: Discovery, Sprint 0, MVP Development,…

Cloud adoption in enterprise environments has been accelerating steadily, and the business case for SaaS is well established. According to Centaur Partners, revenue generated from SaaS and cloud-based…

Many tech companies, brands, and agencies eventually face the same strategic question: should we build, rent, or buy an AdTech or MarTech platform — whether that's a DSP, SSP, ad server, CDP, or something else entirely?…

Apple's iOS 14 introduced a fundamental shift in how mobile advertising works on Apple devices. This overview covers what the IDFA is, how Apple's privacy changes affect access to it, and what those changes mean for ad…

Telecommunications companies sit on some of the richest consumer datasets outside of Google, Facebook, and Amazon — yet advertising technology has historically been an underexplored revenue stream for the sector. This…

Machine learning (ML) and artificial intelligence (AI) have become central to modern AdTech, reshaping how advertisers approach audience targeting, media planning, and campaign optimization. There are many different…

Third-party cookies have long been foundational to programmatic advertising, giving advertisers the ability to track users across websites and serve personalized ads. As privacy concerns have grown, browsers like Safari…

Google Chrome's Privacy Sandbox has been one of the most consequential — and contested — initiatives in the history of digital advertising. Launched with the stated goal of creating a cookieless, user-friendly web…

Television has a history stretching well over a century, with the concept first appearing in 1900. Mechanical television dominated the landscape from the 1920s through the 1930s, and the series of technological…

The US retail media market is valued at $45 billion, and it's reshaping how brands reach consumers and how retailers think about their revenue mix. This article explains the opportunities retail media creates for both…

In digital advertising, a demand-side platform (DSP) is the central tool advertisers use to buy ad space across multiple publishers. Inside every DSP sits a component called the bidder, which automates the actual…

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms…

When the App Store launched alongside the original iPhone in 2008, it offered just 500 apps and represented a market worth roughly $206 million. By 2023, 1.96 million apps are available on the App Store, and consumers…

Digital advertising operates in a landscape where the demand for privacy and data security is accelerating rapidly. Consumers, publishers, and regulators are all pressing for higher standards — yet users simultaneously…

Supply-side platforms (SSPs) give publishers the tools to manage, sell, and optimize their ad inventory — connecting them with ad exchanges, demand-side platforms, and ad networks to reach a broader pool of buyers and…

This guide explains how Prebid Server works, how it differs from client-side header bidding with Prebid.js, and how agencies and publishers can deploy it to build demand networks and ad exchange-style setups. Prebid is…

The metaverse — a fully immersive virtual world — depends not on any single breakthrough but on a stack of complementary technologies that must work in concert. Understanding which technologies are involved, and what…

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to ad inventory from both the publisher's and the advertiser's ends. Both processes involve broad…

When advertising migrated to the online world in 1994, news publishers quickly adopted the ad-supported model as a way to monetize their digital properties. Since then, publishers have experimented with a range of…

Gambling is often framed as entertainment — the thrill of chance, the possibility of a windfall. At its core, it means risking a sum of money for the possibility of winning a larger one. Despite a well-documented…

Ad networks were one of the first pieces of advertising technology (AdTech) introduced to the online advertising industry back in the mid-1990s. Despite the various technological advances and new media-buying processes…