Internet Advertising Bureau (IAB)

The Internet Advertising Bureau (IAB) is an advertising industry trade organization focused on the online advertising ecosystem. It develops technical and business standards, conducts research into digital advertising trends and practices, and provides legal support and advocacy for the industry. The IAB's standards work — covering areas such as ad formats, measurement, data, and privacy — forms much of the shared infrastructure that publishers, advertisers, and technology vendors rely on to operate interoperably across the open web.