Landing Page

A landing page is the page a user arrives at after clicking an ad. The destination is chosen by the advertiser and can be the root domain (e.g., examplesite.com) or a specific subdirectory (e.g., examplesite.com/signupnow). Advertisers typically tailor the landing page to match the ad's message — directing users to a relevant product page, sign-up form, or promotional offer rather than a generic homepage.