Glossarynative advertisingonline advertising formats

Native Advertising

ad placementuser experiencecontent blendingeditorial integration

A form of online-media advertising in which ads are designed to match the look, feel, and tone of the surrounding editorial content on a website or platform.

Rather than standing apart as a distinct promotional unit, native ads blend into the page's existing content, following the natural form and function of the user experience. The intent is to make the ad feel like an organic part of the content environment — whether that's a news feed, an article page, or a content recommendation widget — rather than an interruption to it.

Ad Slot
An ad slot is the physical space on a webpage where ads appear. Publishers place ad slots in strategic locations across their site — typically areas where ad visibility and engagement are highest. Each ad slot contains…
Ad Unit
Also known as: ad placement A single unit of ad space available on a publisher's website or mobile app. Ad units represent the discrete slots into which advertisers serve creative — a banner position at the top of a…
Creative Tag
A creative tag is a snippet of code used in ad serving to indicate where a creative (the actual ad unit — banner, video, rich media, etc.) should be placed within a page or app. Publishers and ad servers rely on…
Decisioning
The process by which AdTech platforms — including ad servers, supply-side platforms (SSPs), demand-side platforms (DSPs), and ad exchanges — determine which ad to serve for a given impression. The decision is driven by…