Glossarydigital advertisingad formats

Pop-up Ad

pop-up adinterstitial adad placementweb advertising

Pop-up Ad

Also known as: pop-up, interstitial ad

A pop-up ad is an advertisement that appears on top of a web page, overlaying some or all of the underlying content. Pop-ups typically load in a separate layer or window, drawing the user's attention before or during their interaction with a site. The terms "pop-up" and "interstitial ad" are often used interchangeably, though "interstitial" can more broadly refer to any full-page ad unit that appears between content transitions, including in mobile app environments.

Creative
A creative is the actual graphical advertisement that a user is exposed to — the visual or multimedia asset delivered by an ad server and rendered in a placement. Common formats include GIF, JPEG, and HTML5 (which…
Display Advertising
Display advertising refers to image- and text-based advertisements that appear on web pages across desktop and mobile browsers. It is the earliest form of online advertising and remains widely used by advertisers today.…
Insertion Order (IO)
An insertion order (IO) is a document — often a formal contract — that outlines the terms of an advertising campaign. It serves as the foundational agreement between an advertiser and a publisher (or ad network) before…
Attribution
Also known as: conversion attribution Attribution is a method for linking a specific advertisement to a conversion or acquisition — essentially answering the question: which ad (or sequence of ads) deserves credit for a…