Run on Network (RON)

A targeting method used in ad network campaign management that instructs the platform to distribute a campaign across all available sites within the network, without restricting delivery to specific placements, channels, or audience segments. RON campaigns trade precision targeting for maximum reach and are typically associated with lower CPMs, since inventory is not cherry-picked. Advertisers often use RON as a broad prospecting tactic or to fill frequency across a wide range of publishers.