Use cases
Anonymized scenarios drawn from real engagements.
Mobile Scoring App for a Community Sports League: Replacing Paper Forms with Real-Time Android Technology
A tailgate party is a social event held on and around the open tailgate of a vehicle. Originating in the United States, tailgating typically involves grilling food, sharing drinks, and playing casual outdoor games.…
Building a Social-Enabled Superannuation Fund Selection Platform
Superannuation funds in Australia represent a tax-effective mechanism for retirement savings. Employers are legally obligated to contribute 9% of an employee's salary into a super fund of the employee's choosing — yet…
Building an MVP for a Social Commerce Analytics Platform
An e-commerce remarketing vendor set out to solve a problem that was becoming increasingly pressing for online retailers: understanding the actual revenue impact of social media activity. While brands were investing…
Building a Transparent, High-Performance DSP: A Programmatic Media-Buying Platform Case Study
One of the most consequential shifts in online display advertising over the past decade has been the widespread adoption of real-time bidding (RTB). For marketers, the benefits are real: precise audience targeting,…
Building a TV Attribution Analytics Platform: A SaaS Use Case
In 2012, a media agency approached a digital marketing entrepreneur with a specific challenge: measure the effectiveness of a national TV media campaign. The founder — a veteran with more than 15 years of digital…
Building an E-Commerce Social Analytics MVP: A Scenario in Full-Cycle Platform Development
Social media's transformation from a personal communication channel into a revenue-generating tool for retailers created an obvious problem: measuring its actual impact on sales was notoriously difficult. An e-commerce…
Building an MVP for a Social Commerce Analytics Platform: A Full-Lifecycle Development Case Study
Social media's role in driving e-commerce revenue has long outpaced the industry's ability to measure it. Despite the ubiquity of Facebook, Twitter, and Instagram as marketing channels, connecting a share or a post to…
Building a Location-Based Mobile DSP on AWS: Architecture, Challenges, and Tradeoffs
A publicly traded AdTech company specializing in location-based mobile advertising needed a robust, scalable cloud infrastructure to power its demand-side platform (DSP). The platform allows media buyers — brands,…