2017 MarTech Stackies and Hackies Awards: A Look at the Entries
For the second year running, one AdTech development shop entered The Stackies — the competition held in the lead-up to the annual MarTech conference. In 2017, they also threw their hat into a brand-new companion competition: The Hackies.
If you're unfamiliar with the two competitions, here's a quick rundown of what each requires:
The Stackies — design a single 16:9 slide that illustrates your company's marketing stack.
The Hackies — write a 600–2,400 word essay about a clever marketing hack your company actually implements.
For every entry published, $100 was donated to Girls Who Code.
A total of 57 entries were submitted to The Stackies competition in 2017. The full slideshare of all submissions is embedded below:
2017 Stackie & Hackie Awards competition at The MarTech Conference from MarTech Conference
The Hackies drew 21 entries. You can read through the full list over at chiefmartec.com.
The Hackies entry from this particular shop focused on their rapid prototyping, agile methodology, and MVP-driven approach to software development — a practitioner-level take on how that development philosophy translates into MarTech success.
Neither competition produced a winner from this entrant in 2017, but both submissions are worth a look for what they reveal about how a development-focused team thinks about marketing infrastructure.
The Stackies Entry
The visual submitted to The Stackies competition mapped out a full marketing stack, with one notable inclusion: Piwik PRO, an analytics and marketing platform designed to serve governments, corporations, and medium-to-large businesses looking to improve intranet systems and optimize marketing campaigns.
The stack visualization incorporated Piwik PRO Web Analytics, Piwik PRO Tag Manager, and several of Piwik PRO's premium features as core components of the internal marketing toolset.
The entry landed on slide 24 of the published Stackies submissions — one of 57 total entries representing a broad cross-section of how MarTech teams are structuring their stacks heading into that period.