Glossaryad blockingbrowser extensions

Ad Blocking

ad blockersbrowser pluginsGhosteryAdblock Plusprivate modeincognito mode

Ad Blocking

Also known as: ad blockers, ad-blocking software

Software that prevents advertisements from being displayed to users on websites. The most common approaches include browser plugins — such as Ghostery and Adblock Plus — and browsing in "private" or "incognito" mode, both of which can suppress ad delivery. Ad blocking is a persistent challenge for publishers and advertisers, as it reduces ad impressions and limits the reach of campaigns for users who have chosen to opt out of advertising experiences.

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