Glossaryadvertising technologycampaign management

Reporting

reportingcampaign performancemetricscostimpressionsclicksconversionsbudget tracking

Reporting in advertising refers to the display and summarization of data about a campaign's performance and budget. Core metrics typically surfaced in reporting dashboards include cost, impressions, clicks, and conversions, giving advertisers and operators a consolidated view of how a campaign is tracking against its goals.

Campaign
A campaign is a coordinated set of ideas or a common theme used to market a specific brand or product. In a general marketing context, it encompasses the creative concept, messaging, and channels that work together…
Advertising Agency
Also known as: ad agency, digital agency, creative agency An advertising agency is an independent, external company that creates, plans, and manages advertising campaigns on behalf of its clients. Beyond core…
Ad Blocking
Also known as: ad blockers, ad-blocking software Software that prevents advertisements from being displayed to users on websites. The most common approaches include browser plugins — such as Ghostery and Adblock Plus —…
Ad Server
A technological platform responsible for deciding which ads to display on a website, serving those ads, and collecting and reporting performance data such as impressions and clicks. Ad servers were among the first…