Glossaryvideo advertisingad inventory management

Ad Pod

ad podvideo adsplacementad sequencing

A sequenced group of ads served within a single video ad placement. Rather than showing one ad at a time, an ad pod bundles multiple creatives together — played back-to-back — in a defined order. This format is common in streaming and broadcast-style video environments, where it mirrors the familiar "commercial break" experience. Ad pods are widely used in CTV, OTT, and long-form online video to maximize inventory yield within a single placement opportunity.

Cost Per Completed View (CPCV)
Cost Per Completed View (CPCV) is a pricing model used in video and animation advertising where the advertiser is only charged when a user watches an ad through to the very end. Unlike CPM, which bills on the basis of…
Fill Rate
The percentage of a publisher's available ad inventory that is actually sold and filled with ads over a given period. Formula: Fill rate = ad impressions generated in the ad space ÷ total inventory available on that ad…
Supply-Side Platform (SSP)
An advertising-technology platform used by publishers to sell ad inventory in an automated fashion, typically through Real-time bidding (RTB) auctions. SSPs are most commonly used by online publishers — websites and…
VAST (Video Ad Serving Template)
An XML schema developed by the IAB that standardizes how in-stream video ads — the kind that play inside a video player, like ads served on YouTube videos — are delivered from video ad servers and rendered across video…