Cost Per Completed View (CPCV)

Cost Per Completed View (CPCV) is a pricing model used in video and animation advertising where the advertiser is only charged when a user watches an ad through to the very end. Unlike CPM, which bills on the basis of impressions regardless of engagement, CPCV ties payment directly to full completion — making it attractive to advertisers who want assurance that their message was seen in its entirety.

One limitation shared by both CPM and CPCV models is the challenge of distinguishing genuine user views from automated bot traffic. Verifying that a completed view represents a real human — a so-called viewable impression — remains an ongoing concern across video advertising pricing models.