Glossarydata collectionuser behavior tracking

Behavioral Data

behavioral datauser interactionsbrowsing historytrackingonline signals

Behavioral Data

Information collected about the online actions of users. Behavioral data typically includes past searches, browsing history, time spent on a website, ads clicked, and other signals generated through interactions with digital properties.

In digital advertising, behavioral data is used to build audience profiles, infer user intent, and inform ad targeting decisions — enabling advertisers to serve more relevant messaging based on what a user has done rather than just who they are demographically.

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