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Intelligent Tracking Prevention (ITP)

ITPIntelligent Tracking PreventionWebKitSafarifirst-party cookiestracking cookiesretargetingattributioniOS 11Safari 11privacy

Intelligent Tracking Prevention (ITP)

A privacy feature built into WebKit — the open-source browser engine that powers Apple's Safari — introduced with the release of Safari 11 and iOS 11.

ITP changes how Safari handles first-party cookies, specifically by blocking first-party cookies used for tracking, retargeting, and attribution purposes.

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