OTT Advertising

OTT (over-the-top) refers to any device or service used to stream digital content to a TV or similar screen, bypassing traditional broadcast or cable delivery. Devices commonly classified as OTT include streaming boxes, HDMI sticks (such as Chromecast or Roku), Smart TVs, game consoles, and DVR set-top boxes.

OTT advertising is functionally similar to traditional TV advertising, but delivered digitally through streaming media on OTT platforms rather than via a broadcast signal. This distinction gives advertisers greater targeting precision and measurability compared to linear TV, while reaching audiences on the same large-screen environment.