Glossarydisplay advertisingad formats

Banner Ad

banner addisplay adimage admedia-rich ad

Also known as: display ad

A banner ad is a broad term for an image or media-rich display ad served to users on websites. The format encompasses everything from simple static images to animated or interactive creatives, as long as the unit appears embedded within a web page's layout.

The term is used interchangeably with "display ad" across the industry, though "display" is sometimes the preferred label in formal contexts (such as platform UIs and media plans) while "banner" remains common in everyday usage.

Display Advertising
Display advertising refers to image- and text-based advertisements that appear on web pages across desktop and mobile browsers. It is the earliest form of online advertising and remains widely used by advertisers today.…
Ad Space
Ad space is the content area within an ad slot where an advertisement is actually displayed. While the terms ad space and ad slot are often used interchangeably, they refer to distinct concepts. The ad slot is the…
Creative
A creative is the actual graphical advertisement that a user is exposed to — the visual or multimedia asset delivered by an ad server and rendered in a placement. Common formats include GIF, JPEG, and HTML5 (which…
Pop-up Ad
Also known as: pop-up, interstitial ad A pop-up ad is an advertisement that appears on top of a web page, overlaying some or all of the underlying content. Pop-ups typically load in a separate layer or window, drawing…